Internet Business Consulting
Enhance the Internet Presence for Your Business

What More Can You Do for Your Web Site?

You have a web site! You've got your logos in place, you have accurate descriptions of your products and services, and you have contact information so that visitors can get in touch. But something is missing... and you're not sure what. You think about testing your web site somehow, but how do you know what to ask? How do you know who is using your site? What more could you be doing?

Close your eyes for a minute and imagine, if you will, your web site with no words; only pictures and logos. Would your graphics alone communicate what your company does and what it can do for your visitor? Probably not! It's the words on your site that draw in your prospects, much more than the logos or flashy graphics. If your prospect is confused because they're not getting your message when they visit your web site, then you've lost a valuable opportunity to make a sale and improve your company's bottom line.

Imagine the Possibilities

If you're in the service business, then you know that developing customers takes time and education. Your customer needs to know what you can do for them! Have you thought about writing up a success story in the form of a case study? Perhaps you have a technical expertise to share, but it takes more than an elevator speech to deliver the value? A white paper might do the trick.

If you have products to sell, then catalog descriptions are a good start. When you're ready to sell over the Internet, though, you're going to need more than a paragraph of facts. You're going to need a long-copy sales letter that covers the features and benefits, but that also builds a case for your product since you can't be there to do it in person.

And if you're trying to promote your product or service beyond your web site, online articles are an excellent way to spread the word about you and your company. But do you know what to say or where to place those articles?

It's Words That Persuade

I can help you with the content that persuades your customers to buy from you even if they never meet you in person. I can help your company identify your target market in detail and write the words that will reach them and get them to buy. I can interview your executives, your employees, your marketing department, your sales people and even your customers to figure out where the "pain" is, and what your company does to solve it. Then I can take that information and turn it into the text you put on a web site (that is, the promotional copy). I can write "how-to" and "why-to" articles they can download and read, and white papers and case studies that showcase your company's successes.

Contact Me Today!

Let's talk today about what your company needs. Click on the Live Chat icon if I'm online, book a consulting appointment online, email me at toolie@toolie.com, or call me toll-free at 1-877-4TOOLIE (877-486-6543), and let's get to work!