Content Strategy
Content Is What Draws Them In

Studies show that a website with content attracts more search engine traffic than nearly any other method of bringing in visitors. I can help you capture the knowledge within your company and make it available for your customers to savor.

If you have existing content, I can also organize it, add new content (as described below), and edit existing pages for clarity and style.

Case Studies

You have success stories, don't you? Then why not let everyone know by having the case study written up and made available on your website for immediate download!

White Papers

If your product or service needs a more elaborate explanation to help make the sale, then let me interview your expert staff to get the details and prepare a white paper for you. Customers love to know not only the "what" but the "why," and white papers let you cover both while you have their attention.

Article Writing

Online article writing is one of the fastest ways to spread the word about your business. Knowing how long to make the articles and where to submit them is one of my specialties. We can even use case study and white paper material in this format to get more exensive use of it.

Newsletters

Should you be in regular contact with your customers? If so, in what format? How often and why? We can discover this information together and tailor a plan to create an effective newsletter for you.

Mini E-Courses (Autoresponders)

Teach your customers what they need to know before they buy. Teach them a technique that they can apply to their business. They'll come back to you to buy because you've brought value to them even before the sale.

A shopping cart system can provide a steady form of content distribution for you. Once you set up the series of email messages, the shopping cart takes care of distribution, and your customers hear from you regularly. I can help you figure out what to say and how often to send them.

Blogging

Blogging can be an effective tool for communicating your message in a more casual style of writing. Blogging can be done on an occasional basis, and it gives you a chance to comment on your industry while educating your potential and current customers about your products and services.

Podcasting

Podcasting is simply an audio form of content distribution, but you need to know the why of podcasting before you commit to creating them. Podcasting isn't just for young people; plenty of businesses are using podcasting as an educational tool. What about your business? We can make a plan and go from there.

Contact Me Today!

Let's talk today about what your company needs. Click on the Live Chat icon if I'm online, book a consulting appointment online, email me at toolie@toolie.com, or call me toll-free at 1-877-4TOOLIE (877-486-6543), and let's get to work!