Online Content

Studies show that a website with content attracts more search engine traffic than nearly any other method of bringing in visitors. I can help you capture the knowledge within your company and make it available for your customers to savor.

If you have existing content, I can also organize it, add new content (as described below), and edit existing pages for clarity and style.

Here are just a few of the ways we can collaborate to produce content for your websites and blogs.

Web Page Copy

This is sales-oriented text on a regular (brochure) website designed to engage your potential clients and explain your products and services. We'll pay attention to getting your message across, but also to ensuring that the copy (text) has the keywords your visitors are entering into their search engines to find you.

Long-Copy Salesletters

Generally designed to sell one product, the long-copy salesletter is designed to overcome the fact that buyers may never meet you in person. You must supply enough information for your visitors to make a decision and pull out their wallets to buy.

Video Salesletters

Some Internet Marketers are using video to sell products rather than long-copy salesletters. These may be "talking-head" videos where you, the seller, look into the camera and with or without a prompter, explain the product you are selling.

An alternative form of video salesletter has recently come into use: long-copy salesletters turned into styled teleprompter text with narration. In other words, instead of using a PowerPoint slide presentation, text that would otherwise be laid out in salesletter is presented in short sentences with a narrator reading the text to you. We can explore whether your particular market would respond well to this type of presentation.

Audio/Podcasting

The use of audio for sales has been around for generations; now it's readily available to the average online marketer. You don't have to spend as much money or time to get involved with audio as you do with video, and you can gain a lot of value for the time you invest.

Screen-Capture Video

This type of video is used especially with software demonstrations, though it can be used to create video salesletters, online training, and a number of other applications.

Full-Motion Video

Full-motion video for business is here to stay, and with some instruction, can quickly become a part of your business. I can guide you on the best use of video, as well as how to edit and produce it quickly and effectively.

Contact Me Today!

Let's talk today about what your site needs. Click on the Live Chat icon if I'm online (or click the icon to send me an email if I'm not), book an initial consultation appointment online, or call me toll-free at 1-877-4TOOLIE (877-486-6543), and let's get to work!