Video Salesletters

Video for business is here to stay, and even the smallest businesses can benefit from having video on their websites and blogs. A new form of long-copy salesletter has recently appeared in the form of what I call "styled teleprompter text with narration." That is, a voice reads you the content of what would otherwise be a long-copy salesletter, while the text appears in short sentences on the screen.

Studies show that information that is read is not retained as well as information that is both seen and heard. While this form of salesletter is new, it is not without a foundation in adult learning theory! It may make sense for your busines to include this type of video sales copy on your website. We can also explore whether a full-length video salesletter would be an effective tool to sell your individual products.

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