Email Marketing

Email marketing is one of the least expensive ways to communicate with potential clients and existing customers. There are specfic strategies and tactics you need for your business to ensure your messages reach their Inboxes. In the USA in particular, there are Federal regulations for "commercial" messages that must be observed as well.

Collecting names and email addresses through an opt-in box is the heart of an online enterprise. By offering something of value for free, most online visitors are willing to offer you their email address in return. If you continue to deliver value, they will stay on your list. If not, they will either unsubscribe, or block your emails and mark you as a spammer.

You do NOT want to be identifed as a spammer! By following the simple rules of "Permission Marketing," you can avoid angering your prospects, and continue to engage your existing customers.

Text Emails

Most of the major Internet Marketers (and most succesful) rely solely on text-based emails. The delivery rates for text emails are much higher that HTML emails and you tend to spend more time on the content rather than focusing on formatting. In some markets, it's more difficult to appeal to clients with text-only emails, so a combination of text and HTMl emails may make business sense.

HTML Emails

HTML Emails are an attractive way to deliver your business message, but they are frought with technical challenges and are sometimes frustrating to produce. With a few specific strategies, you can ensure that your business message gets through even if your HTML emails don't display correctly or if they're blocked by the client's email settings. With a little extra attention to detail, your HTML emails can play a vital role in your company's communications.

Email Newsletters (E-zines)

E-zines are just another form of HTML email, but they're typically meant to be an information vehicle as well as as sales vehicle. The question we will address are how often you need to be in contact with your clients and to what purpose. We can discover this information together and tailor a plan to create an effective newsletter for you.

Contact Me Today!

Let's talk today about what your site needs. Click on the Live Chat icon if I'm online (or click the icon to send me an email if I'm not), book an initial consultation appointment online, or call me toll-free at 1-877-4TOOLIE (877-486-6543), and let's get to work!