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Internet Marketing StrategyHaving a website is a great start, but if you want to actually make sales over the Internet, then there is more to be done. We can talk about keyword research and meta tags, but the strategic work actually starts much earlier than that. Domain Name SelectionOf course you'll want your company name as your domain name, but what if it's already taken? What can you do about that? Would an alternate name be all right? Do you need misspelled domain names to support your primary domain? Let's talk about that! Types of Websites and Blogs to Set UpShould you have a single-page long-copy sales letter site? Or a "brochure" site? Or a membership website? Or a "dashboard" site? Or multiple sites? We can discover together what makes sense for your business. Website DesignWe can have the right graphics placed on your site, but is it user-friendly? Can your visitors find what they're looking for? Web site design is also about usability, and I can help you determine whether it is usable and accessible to your prospects. Shopping Cart SetupEven before you're ready to sell on the Internet, a shopping cart system can handle autoreponders and email lists for you. When you do have products to sell, the shopping cart makes it easy. I can set it up for you, or we can do it together. Email List/Database ManagementEmail addresses you collect are like Internet gold, but you've got to know how to use them properly or they'll melt down and disappear. You also have to think about anti-SPAM compliance, and I can help you with that too. If you have databases that need to be merged and cleaned up, that's one of my specialties! Website AnalyticsOnce we have your website humming, we can start testing for the most effective combinations of graphics, text, and layout so that your website becomes the sales center you want it to be. The most popular tool used for scientific, measurable testing that confirms what really works is Google Analytics, a free service. We can also take advantage of other tools offered on the Google Webmasters site.
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From a Membership Website Client...The Eastside Association Because of your efforts, We plan to again utilize Charlette Haugen, |
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